urthly®

Earth. Made Better.

We build ethical businesses, products and technology that genuinely improve people's lives. From digital services for local businesses to community tools and sustainable products, everything we create starts with the same question: does this make things better?

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A different kind of company

Urthly is a holding company for ventures that share one belief: the things we build, buy and use every day should leave the world a little better than they found it. Not through grand gestures, but through practical, thoughtful products and services that people actually need.

We're not limited to one industry. We go wherever we see an opportunity to do things better, whether that's helping a local business get online, creating tools that bring communities closer together, or developing products that are kinder to the planet. If it fits the mission, we'll build it.

How we decide what to build

01

Is there a real need?

We don't build solutions looking for problems. Every Urthly venture starts with something genuine that people are struggling with or missing in their lives.

02

Can we do it ethically?

If we can't build it without cutting corners on people, privacy, or the environment, we don't build it. The business model has to work for everyone, not just us.

03

Will it last?

We're building for the long term. Every product, service, and business under Urthly is designed to be sustainable, useful, and relevant for years to come.

What we're working on

🧭

Kindly

A neighbourhood app connecting people who need help with those who can give it. Groceries, errands, DIY, company. Making local support feel effortless.

Coming soon
🌿

Urthly Goods

Everyday products made the right way. Sustainable, fairly sourced alternatives to the things you already buy, without the premium price tag.

In development
💡

Sparks

Free digital skills lessons for people left behind by technology. Short, jargon-free, and designed to build genuine confidence with phones, apps and the web.

Planned

Ethical by Default

We don't treat ethics as a marketing angle. It's built into how we make decisions, from day one, in every venture.

Accessible to Everyone

The best products are the ones everyone can use. We keep things affordable, simple and barrier-free wherever possible.

Built for Real Life

We solve real problems for real people. If something doesn't make someone's day genuinely easier, we go back to the drawing board.

Our Promise

Everything we build will be honest, accessible and genuinely useful. We'd rather build one thing that truly helps than ten things that don't. If it doesn't make life better for the people using it, we won't put our name on it.